FOR IMMEDIATE RELEASE
July 13, 2017
WRAL-TV and MIX 101.5 WRAL-FM Team Up Again For Annual BACKPACK BUDDIES FOOD DRIVE and DAY-LONG MEDIATHON: Wednesday, July 19
RALEIGH, NC - For the second year, MIX 101.5 WRAL-FM and WRAL-TV are joining forces to feed hungry children through the Inter-Faith Food Shuttle’s child hunger programs. The stations will once again mount a day-long Mediathon on TV, radio, web, and mobile to raise funds on Wednesday, July 19, along with a multiple-location food drive.
One in four children is at risk of hunger in North Carolina, and more than half a million children are going hungry across our state. Inter-Faith Food Shuttle is feeding children at risk of hunger right now, and nurturing long-term solutions that provide access to fresh, healthy food.
ON THE AIR
Phone lines will be open at WRAL-TV on July 19, 6 a.m. – 7:30 p.m. Watch WRAL News for Mediathon updates and stories about how donations help fight child hunger in our community. There will also be a one-hour live television special at 1 p.m. and a half-hour live special at 7 p.m. On the radio, listen for powerful stories throughout the day on MIX 101.5 WRAL-FM. Both stations will broadcast live from two donation drop-off locations on July 19, 6 a.m. – 7:30 p.m. Cash and check donations will be accepted at the following locations in addition to non-perishable food.
- Triangle Town Center Mall parking lot between Dillard’s and Orvis just off Sumner Blvd.
- Food Lion in Lake Boone Shopping Center, 2420 Wycliff Road, in Raleigh, corner of Lake Boone Trail and Wycliff
DROP OFF FOOD DONATIONS AT A LOCATION NEAR YOU
Donate non-perishable food at Triangle Town Center or any Food Lion in Wake, Durham, Orange, Chatham, Johnston, Nash or Edgecombe counties. Find a full list of exact locations on WRAL.com and search: BackPack Buddies.
ON THE WEB AND SOCIAL
Go to the BackPack Buddies campaign information page now for more information about the need, the BackPack Buddies program, how to make a donation, and volunteer opportunities. The conversation has already started on social media using #BackPackBuddies. Follow the Inter-Faith Food Shuttle on twitter @FoodShuttle.
Last year, the MIX 101.5 WRAL-FM/WRAL-TV BackPack Buddies Mediathon raised more than $219,198 and 10,000 pounds of food.
CONTACT for WRAL-TV
Phyllis Parish
Local Production Director
919.821.8646
pparish@wral.com
CONTACT for MIX 101.5 WRAL-FM
Jason Newton
Promotion Director
919.890.6132
jnewton@wralfm.com
CONTACT for INTER-FAITH FOOD SHUTTLE
Cindy Sink
Director of Marketing and Strategy
919.390.1970
Cindy@FoodShuttle.org
WRAL-TV and MIX 101.5 WRAL-FM thank our presenting sponsor, First Tennessee Bank and our location sponsors Food Lion and Triangle Town Center.
About WRAL-TV and MIX 101.5's parent company:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM,WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC;WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club,Bull City Hospitality and Bull Durham Beer Co. in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.
About Inter-Faith Food Shuttle:
As a Feeding America food bank, Inter-Faith Food Shuttle recovers nutritious food that would have gone wasted and redistributes it to partner agencies. IFFS not only feeds the hungry through programs such as BackPack Buddies and Mobile Food Markets, but also teaches skills for self-sufficiency including culinary job training, buying and cooking healthy food on a budget, and even how to grow food. Using its tagline as a guiding principle— Feed. Teach. Grow.— IFFS’ grassroots approach empowers families in low wealth communities with job skills and education to build a hunger-free and healthy community.